Competitiveness measurement system in the advertising sector
| dc.contributor.area | Gerencia Tecnológica y/o Tecnología | |
| dc.contributor.author | Poveda Bautista, Rocío | |
| dc.contributor.author | García Melón, Mónica | |
| dc.contributor.author | Baptista Carrillo, Doris | |
| dc.contributor.department | Departamento de Gestión de Proyectos y Sistemas | |
| dc.contributor.faculty | Facultad de Ingeniería | |
| dc.date.available | 2024-04-18T10:09:18Z | |
| dc.date.issued | 2013 | |
| dc.description.indexed | Google Scholar OCLC PubMed PubMed Central Scopus Summon by Serial Solutions | |
| dc.identifier.uri | https://saber.unimet.edu.ve/handle/20.500.14516/858 | |
| dc.language.iso | spa | |
| dc.publication.title | Springer Plus. Springer Open Journal | |
| dc.relatedURL | www.springerplus.com/content/2/1/438 | |
| dc.title | Competitiveness measurement system in the advertising sector |